Case
Studies, Newspaper Features and Training
Case Studies
Reynolds Communication has the ability to provide your business
with detailed or brief case studies on individuals or groups who have been funded, worked or trained with your organisation.
If you have individuals or groups who have undertaken project work, or received training and you desire to highlight
the outcomes, then we can provide a service for you.
Principal, Bruce Reynolds has extensive experience in many
agricultural, environmental and business areas and with his economics background, can write a case study, which is comprehensive,
yet written in easily understood English.
You can then use these studies to show other people the benefits of the
project or work conducted by the individual or group.
Reynolds Communication can tailor a newspaper feature to meet your organisation's
needs.
We can focus on a particular issue or event, including photos, to tell the reading public about your
organisation and its activities.
Principal of Reynolds Communication, Bruce Reynolds has extensive experience in
the media and has a strong understanding of how to structure a feature to get the right message across to the public.
He has a working relationship with the local print media to develop the right feature for your business.
You
can see below the front page of a four page feature constructed for the NSW Rural Fire Service, which was published
in a number of Central West newspapers.
Contact Reynolds Communication to discuss the various feature options to meet
your needs.
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Media & Communications Training
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The workshops listed below are designed for individuals or organisation's
wishing to undertake small group training to improve their performance in the media or in presentations.
We can tailor the training to meet your organisations needs.
Organisation's wishing
to arrange group training specifically to meet the needs of staff or board/committee members, should contact us to discuss
their specific training needs.
Our Trainer
Bruce Reynolds, Reynolds Communication:
Bruce Reynolds is a highly skilled radio and online journalist, who has a strong understanding of
how the media works, after 18 years of service with the ABC, the last 14 spent as a rural reporter based in Orange.
He developed a broad understanding of the rural sector in the central west and western plains of NSW. During
this time, he worked in most capital cities and also spent six months working in Parliament House in Canberra as the
national political rural reporter. During his term with the ABC, he trained nearly 40 rural reporters. Bruce spent the last
two months with the ABC travelling across Australia, training staff in online skills.
Mastering Media Relations: General
Media Skills Workshop
5 – 12 participants
only (more than 8 participants requires 2 trainers)
4.5 hours
This workshop has been designed by specialists in regional media communications for individuals and organisations who operate
in a regional environment. It is about developing effective media relations skills through understanding the communications
process, knowing what the media’s expectations and needs are and being able
to control the message and its delivery. There are some practical components to this course.
Conquering Media Relations: Advanced Media Skills Workshop
5 – 10 participants
only (more than 5 participants requires 2 trainers)
5 hours This advanced workshop is about developing effective skills in delivering
key messages through the media, through preparation of the message and the interview, practice interviews and feedback. This
is a practical workshop with close one-on-one time with the workshop trainer, providing guidance in a safe, training environment.
Workshop interviews are recorded for feedback purposes
On Target Communications: An Effective Communications Workshop
4-8 participants only (more than 6 participants
requires 2 trainers)
4.5 –
5.5 hours
This workshop provides an overview on how to
effectively communicate your message to a range of audiences i.e. your next-door-neighbour or a Federal Government minister.
By the end of the workshop you will have an understanding of how to make your personal presentations more effective through
a better understanding of the process, your audience and your own performance. Each participant gets a minimum of two opportunities
to present in front of an audience and video camera, gaining immediate feedback on each performance.
